Course Descriptions - Undergraduate Calendar 2012-2013

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BET 300s


BET 300 LEC 0.50Course ID: 014055
Foundations of Venture Creation
This course provides students with an introduction to the processes involved in moving an idea for a new venture from concept through to launch. The theoretical knowledge and practical skills needed to create a successful small entrepreneurial enterprise are developed. Topics include definition and evaluation of entrepreneurial opportunities, business planning, funding strategies and early-stage revenue models, legal issues and intellectual property protection. [Offered: F, S]
Instructor Consent Required

BET 400s


BET 400 LEC,TUT 0.50Course ID: 014056
Growing Early-stage Ventures
This course develops the theoretical knowledge and practical skills needed to successfully manage a start-up venture through its early stages of growth. Topics include managing product development, marketing and brand development strategies, client management and building a business infrastructure that can sustain growth. [Offered: W]