Course Descriptions - Undergraduate Calendar 2013-2014

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GBDA 100s


GBDA 101 LAB,LEC 0.50Course ID: 013255
Digital Media Design and Production
This course introduces students to the theory, principles, and practice of digital media design as they apply to a wide variety of communication contexts, including the design of instructional, informational, and promotional materials. Specifically, this course will focus on the integration of digital images, texts, and basic animation into web-based projects that meet the needs of a variety of audiences.
Prereq: Global Business and Digital Arts students only.
Coreq: GBDA 103.
Antireq: DAC 201/ENGL 203

GBDA 102 LAB,LEC 0.50Course ID: 013256
International Business and Cross-Cultural Management
After introducing students to basic business knowledge and organizational behaviour, this course focuses on the challenges and opportunities of doing business in a global context, with a particular emphasis on communicating across cultures. Managers working in a cross-cultural setting need to be able to interpret efficiently and effectively the basic orientation and practices of the different cultures in which they work, and become skilful in interviewing, negotiating, managing conflict, and facilitating teamwork across cultural divides. The course introduces frameworks for interpreting cultures and particular skills training in cross-cultural communication.
Prereq: Global Business and Digital Arts students only.

GBDA 103 LAB,LEC 0.50Course ID: 014117
User Experience Design
In this course, students will learn the basic principles and practices of user experience design and testing. Students will learn how to plan, implement, and interpret tests conducted on digital design applications, focusing both on functionality and on the quality of the user's interaction with these technologies.
Prereq: Global Business and Digital Arts students only.
Coreq: GBDA 101

GBDA 200s


GBDA 201 LAB,PRJ 0.50Course ID: 013257
Digital Media Project 1
This course emphasizes the pre-production fundamentals of multimedia design on a project basis. Working in small groups, students produce treatments, storyboards, and production plans for a variety of short video and animation projects. Students learn a theoretical vocabulary to analyse, critique, evaluate, and communicate about their projects. Focusing on the social nature of storytelling with digital video and animation, the course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment.
Prereq: GBDA 101; Level at least 2A Global Business and Digital Arts students

GBDA 202 LAB,PRJ 0.50Course ID: 013258
Digital Media Project 2
This course focuses on the design principles guiding digital animation production, video capture, editing time-based media, and post-production for digital delivery. Emphasis is placed on the communicating of culturally-situated ideas through visual storytelling practices that draw on the dynamics of digital media, and the course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment.
Prereq: GBDA 201; Level at least 2A Global Business and Digital Arts students

GBDA 203 LEC 0.50Course ID: 013259
Introduction to Digital Culture
This course provides students with an historical overview of various digital technologies and their impact on society and the human condition. Students will be introduced to research methods and theoretical concepts from media theory and cultural studies which will enable them to think, speak, and write critically about technology in an historical and global context.
Prereq: Level at least 2A Global Business and Digital Arts students

GBDA 204 LAB,LEC 0.50Course ID: 013273
Applied Leadership and Management
This course provides students with an understanding of the necessary people skills to effectively lead and manage: active listening, conflict management, facilitation, team-building, non-routine problem solving in group settings, feedback and assertiveness training, presentation skills, and strategic simulations and cases.
Prereq: Level at least 2A Global Business and Digital Arts students

GBDA 205 LAB,LEC 0.50Course ID: 013260
Quantitative Methods
This course introduces students to descriptive statistics (measures of central tendency, dispersion, cross-tabular analysis) and inferential statistics (sampling, statistical significance, hypothesis testing, test assumptions).
Prereq: Level at least 2A Global Business and Digital Arts students.
Antireq: ARTS 280, ECON 221, ENVS 278, ISS 250A/B, KIN 222, PSCI 214/314, PSYCH 292, REC 371, SDS/ISS 250R, SMF 230, SOC/LS 280, STAT 202, 206, 211, 221, 231, 241, SWREN 250A/B, 250R

GBDA 228 STU 0.50Course ID: 005452
Digital Imaging
In this course students are introduced to digital tools through a series of exercises and assignments that cultivate both artistic expression and technical skill. Topics include photography, design, typography, and critical and cultural theory taught from a fine art perspective.
[Note: Studio course. Previous experience with digital image manipulation is useful.]
Prereq: GBDA 101; one of FINE 130, VCULT 100/FINE 102, VCULT/FINE 101
(Cross-listed with FINE 228)

GBDA 229 STU 0.50Course ID: 005456
Hybrid Digital Media
This course uses a variety of digital software to explore the place of digital technology in contemporary art practice. Group discussions and individual assignments are major components of this course.
[Note: Studio course]
Prereq: GBDA 101; one of FINE 130, VCULT 100/FINE 102, VCULT/FINE 101
(Cross-listed with FINE 229)

GBDA 300s


GBDA 301 PRJ 1.00Course ID: 013261
Global Digital Project 1
In this course students will study how digital media has contributed to globalization, and conversely, how globalization impacts the use of digital technologies and the development of digital cultures. Students will work with global business consultants and product developers to outline a digital media product or service for a non-Canadian community.
[Note: Offered at Stratford campus.]
Prereq: GBDA 202; Level at least 3A Global Business and Digital Arts students

GBDA 302 PRJ 1.00Course ID: 013262
Global Digital Project 2
In this course students will engage in advanced study of digital culture and globalization. They will work with global business consultants and product developers to prepare and present a complete digital media business plan designed for a non-Canadian community.
[Note: Offered at Stratford campus.]
Prereq: GBDA 301; Level at least 3A Global Business and Digital Arts students

GBDA 303 LAB,SEM 0.50Course ID: 013263
Innovation, Project and Change Management
This course focuses on a key challenge of the 21st century: how do individuals contribute to social innovations, new ways of doing and seeing, which provide breakthrough solutions to intractable problems? The course will review the literature both on social change and transformation and on private sector innovation. Students will be challenged to draw from these two disparate literatures to form working hypotheses for initiating, building, and disseminating social innovation.
[Note: Offered at Stratford campus.]
Prereq: Level at least 3A Global Business and Digital Arts students

GBDA 304 LAB,LEC 0.50Course ID: 014240
Marketing in the Digital World
Over the past decade, marketing has embraced a broad set of online tools that have revolutionized and revitalized an approach to the marketplace, including blogs, online news releases, social media, streaming video, and viral marketing strategies, among others. The objective of this course is to introduce students to market strategy and the techniques used for marketing in a globalized context.
Prereq: Level at least 3A Global Business and Digital Arts students.
Antireq: ECON 344/ARBUS302

GBDA 305 LAB,SEM 0.50Course ID: 013265
Global Development and Business
This course will look at the processes of industrialization and economic development and the relation of these processes to the present state of global economic interconnectedness. The course will examine how these processes affect the allocation and distribution of economic opportunities, benefits, risks, etc., looking especially at their impact on access to, and utilization of, energy, water, food, science, modern technology, and communication systems. The course will examine the inter-relationship between these economic and environmental changes and the changing character of local, national, and global political and civil institutions. While examining these larger themes, the course will be organized around a series of case studies, for which students will be called upon to analyze and develop practical responses.
[Note: Offered at Stratford campus.]
Prereq: Level at least 3A Global Business and Digital Arts students

GBDA 306 LAB,SEM 0.50Course ID: 013266
Comparative Ethics in a Globalized World
This course will serve as an introduction to a variety of contemporary ethical systems, including those associated with major religious traditions, philosophical systems, political ideologies, and economic beliefs. Students will review primary expressions of these diverse ethics as well as secondary accounts of them. Students will also examine several contemporary efforts to arrive at common ethical frames of reference. The course will especially focus on current ethical issues associated with global development and business.
[Note: Offered at Stratford campus.]
Prereq: Level at least 3A Global Business and Digital Arts students

GBDA 365 LEC 2.50Course ID: 014250
Study Abroad
Study abroad for academic transfer credit during a winter term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.
Department Consent Required

GBDA 400s


GBDA 401 PRJ 2.00Course ID: 013269
Cross-Cultural Digital Business 1
In this course students will study how digital products and services are modified and/or repurposed to suit the needs of a community outside of their origin. Students will work with global business consultants to identify and outline a cross-cultural digital business project with a local or global community.
[Note: Offered at Stratford campus.]
Prereq: GBDA 302; Level at least 4A Global Business and Digital Arts students

GBDA 402 PRJ 2.00Course ID: 013270
Cross-Cultural Digital Business 2
In this course students will engage in advanced study of how to adapt digital products and services to suit specific cultures or communities. They will work with global business consultants and a community client to develop and present a business plan that involves adapting an existing technology or digital service for a country or region outside its origin.
[Note: Offered at Stratford campus.]
Prereq: GBDA 401; Level at least 4A Global Business and Digital Arts students

GBDA 403 WSP 0.50Course ID: 013271
Extended E-portfolio 1
In this course, students plan, outline, and draft the extended e-portfolio that will be completed in GBDA 404. Students reflect upon, describe, and analyse the work completed in previous project courses. Maintaining an e-portfolio is mandatory for all project courses and provides the students with the key materials for the extended e-portfolio in year four.
[Note: Offered at Stratford campus.]
Prereq: Level at least 4A Global Business and Digital Arts students
Also offered Online

GBDA 404 WSP 0.50Course ID: 013272
Extended E-Portfolio 2
In this course, students continue the work begun in GBDA 403 and complete the extended e-portfolio.
[Note: Offered at Stratford campus.]
Prereq: Level at least 4A Global Business and Digital Arts students

GBDA 465 LEC 2.00Course ID: 014251
Study Abroad
Study abroad for academic transfer credit during a fall term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.
Department Consent Required
Coreq: GBDA 403