Course Descriptions - Undergraduate Calendar 2014-2015

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BET 100s


BET 100 LEC 0.50Course ID: 014844
Essentials of Entrepreneurial Behaviour
This course is applicable to students with differing academic backgrounds, entrepreneurship interests (venture, employee entrepreneurship or social enterprise) and level of program. The core conceptual framework for this course is an entrepreneurship model that allows students to understand and practise the continuum of steps that are associated with the disciplined execution of commercial, green, charitable and employee entrepreneurship. The sequence of online modules address the growing importance of entrepreneurship to the Ontario and Canadian context, how successful entrepreneurs search for "big ideas", the process of research, observation and inquiry required at various stages of entrepreneurship development (value proposition, customer identification, channel selection, and resource needs), and the importance of building a business case around promising ideas.
[Note: This course is offered online. Offered: F]

BET 300s


BET 300 LEC 0.50Course ID: 014055
Foundations of Venture Creation
This course provides students with an introduction to the processes involved in moving an idea for a new venture from concept through to launch. The theoretical knowledge and practical skills needed to create a successful small entrepreneurial enterprise are developed. Topics include definition and evaluation of entrepreneurial opportunities, business planning, funding strategies and early-stage revenue models, legal issues and intellectual property protection. [Offered: F, W, S]
Instructor Consent Required

BET 310 LEC 0.50Course ID: 014679
Enterprise Co-op Entrepreneurship Planning and Execution
This course is taken concurrently with a student's first e-coop term. This is a requirement for the venture creation theme consolidating current e-coop workshops and seminars with the addition of online content. Topics include: Business planning and execution; Understanding customers and your value proposition; Refining your business model; Corporate legal issues; Hiring employees; Understanding your competitors; The local entrepreneurial ecosystem; Grants and funding. Requires a post-mortem/root cause analysis report to be submitted at the end of the term. (Note: This is a requirement for the venture creation theme consolidating current e-coop workshops and seminars with the addition of online content. Offered: F,W,S)

BET 320 LEC 0.50Course ID: 014678
Introduction to Commercialization Management
The objective of this course is to provide an understanding of the commercialization process, based on business theory and practice, with a specific focus on assessment of opportunities and development of a business case which may be built around the capstone project. Course content includes business planning in a corporate context, intellectual property strategy, and development of the skills necessary to be successful leading change and launching new ideas in a corporate environment. (Note: Permission of instructor is required. Offered: F,W)
Instructor Consent Required

BET 400s


BET 400 LEC 0.50Course ID: 014056
Growing Early-stage Ventures
This course develops the theoretical knowledge and practical skills needed to successfully manage a start-up venture through its early stages of growth. Topics include managing product development, marketing and brand development strategies, client management and building a business infrastructure that can sustain growth. [Offered: W]
Prereq: BET 300

BET 410A LEC 0.25Course ID: 014680
Capstone Entrepreneurship Planning and Execution Part 1
Goal setting and project planning; Team building; Understanding your competitive landscape; Understanding your customers; Patents and patent searches taken concurrently with capstone projects. (Note: This is a requirement for the Corporate Entrepreneurship theme, supporting the efforts of capstone project teams to develop a commercialization strategy. This will consist of workshops, seminars and online content.)
Coreq: CHE 482 or CIVE 400 or ECE 498A or ENVE 430 or GENE 403 or GEOE 400 or MSCI 401 or ME 481 or MTE 481 or NE 408 or SE 490 or SYDE 461

BET 410B LEC 0.25Course ID: 014681
Capstone Entrepreneurship Planning and Execution Part 2
Commercialization options and developing a business model; Legal issues; Creating a business case for the capstone project; presentation skills and "pitching"; post-mortem and root cause analysis taken concurrently with capstone projects. Includes the post-mortem/root cause analysis report to be submitted at the end of the term (Note: This is a requirement for the Corporate Entrepreneurship theme, supporting the efforts of capstone project teams to develop a commercialization strategy. This will consist of workshops, seminars and online content.)
Coreq: CHE 483 or CIVE 401 or ECE 498B or ENVE 431 or GENE 404 or GEOE 401 or MSCI 402 or ME 482 or MTE 482 or NE 409 or SE 491 or SYDE 462