Course Descriptions - Undergraduate Calendar 2017-2018

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BET 100s


BET 100 LEC 0.50Course ID: 014844
Foundations of Entrepreneurial Practice
Successful entrepreneurs combine intellectual rigour with innovation to create solutions that have impact. It is a process that starts with a search for "big ideas" using tools such as research, observation, and appreciative inquiry. Next, entrepreneurs analyze situations and apply creativity techniques to develop solutions. Finally, solutions are tested against business drivers including customer value propositions, customer identification, channel selection, and resource needs. This course covers the three steps that form the foundation of all entrepreneurial success: big ideas, solutions, and testing. Because of its broad scope, the course is valuable to students from different academic backgrounds, entrepreneurship interests, and program level.
[Note: This course is offered online. Offered: F,W,S]
Only offered Online

BET 300s


BET 300 LEC 0.50Course ID: 014055
Foundations of Venture Creation
This course provides students with an introduction to the processes involved in moving an idea for a new venture from concept through to launch. The theoretical knowledge and practical skills needed to create a successful small entrepreneurial enterprise are developed. Topics include definition and evaluation of entrepreneurial opportunities, business planning, funding strategies and early-stage revenue models, legal issues and intellectual property protection. [Offered: F, W, S]
Instructor Consent Required

BET 320 LEC 0.50Course ID: 014678
Entrepreneurial Strategy
Once your "big idea" has been formulated, what is the best way to realize its potential? With whom should you partner? How do you protect your intellectual property? What is the optimal business model? The objective of this course is to provide an understanding of the commercialization process, with a specific focus on assessment of opportunities and development of an entrepreneurial business plan. Course content includes the importance of strategic partnerships, understanding the bases of competition, conducting industry and market level analyses, evaluating innovative ideas for commercial potential, business planning in a corporate context, intellectual property strategy, and strategic tools needed for launching new ideas.
[Note: It is recommended that students should take BET 100 prior to this course. Offered: F,W,S]

BET 340 LEC 0.50Course ID: 014679
Essentials of Entrepreneurial Planning and Execution
Success starts with finding a solution to a "big idea" and then creating the right strategy to bring it to market. The final step in the process is explored in this course, the disciplined execution of strategy. A broad range of skills are required for this including understanding founder and team dynamics, hiring and firing, cash flow management, project management, developing suitable equity structures and compensation, pitching, fund-raising, internal and external communications, and people skills. This course explores the business skills and knowledge needed to take a new venture, whether it is a start-up or part of an existing organization, or from strategy to market.
[Note: It is recommended that students should take BET 100 and BET 320 prior to this course. Offered: F,W,S]
Instructor Consent Required

BET 350 LEC 0.50Course ID: 015528
Customer Experience Design
In this course, entrepreneurial students will learn the principles and tools of customer experience (CX) design and how developing an exceptional experience for the customer fits into an overall business strategy. Not only will students develop a conceptual understanding of user experience and user-centered design, they will also learn how to deeply understand the needs of the customer and develop engaging and innovative products and services. Topics include: visual design principles, design thinking, user experience research, experience mapping, sketching and storyboards, interactive prototypes, and usability testing. [Offered: F]

BET 400s


BET 400 LEC 0.50Course ID: 014056
Growing Early-stage Ventures
This course develops the theoretical knowledge and practical skills needed to successfully manage a start-up venture through its early stages of growth. Topics include managing product development, marketing and brand development strategies, client management and building a business infrastructure that can sustain growth. [Offered: W]
Prereq: BET 300 or 320

BET 410A LEC 0.25Course ID: 014680
Capstone Entrepreneurship Planning and Execution Part 1
Goal setting and project planning; Team building; Understanding your competitive landscape; Understanding your customers; Patents and patent searches taken concurrently with capstone projects. (Note: This is a requirement for the Corporate Entrepreneurship theme, supporting the efforts of capstone project teams to develop a commercialization strategy. This will consist of workshops, seminars and online content. Offered: F,S)
Prereq: BET 320.
Coreq: CHE 482 or CIVE 400 or ECE 498A or ENVE 400/430 or GENE 403 or GEOE 400 or MSCI 401 or ME 481 or MTE 481 or NE 408 or SE 490 or SYDE 461

BET 410B LEC 0.25Course ID: 014681
Capstone Entrepreneurship Planning and Execution Part 2
Commercialization options and developing a business model; Legal issues; Creating a business case for the capstone project; presentation skills and "pitching"; post-mortem and root cause analysis taken concurrently with capstone projects. Includes the post-mortem/root cause analysis report to be submitted at the end of the term (Note: This is a requirement for the Corporate Entrepreneurship theme, supporting the efforts of capstone project teams to develop a commercialization strategy. This will consist of workshops, seminars and online content. Offered: W)
Prereq: BET 410A.
Coreq: CHE 483 or CIVE 401 or ECE 498B or ENVE 401/431 or GENE 404 or GEOE 401 or MSCI 402 or ME 482 or MTE 482 or NE 409 or SE 491 or SYDE 462

BET 411 LEC 0.50Course ID: 015007
Capstone Entrepreneurship Planning and Execution
This course taken concurrently with a non-engineering capstone project, consists of workshops, seminars and online content. Topics include: goal setting and project planning, team building, understanding your competitive landscape and customers, patents and patent searches, commercialization options and developing a business model, legal issues, creating a business case for the capstone project, presentation skills and "pitching", post-mortem and root cause analysis. (Note: This is a requirement for the Corporate Entrepreneurship track of the Minor in Entrepreneurship, supporting the efforts of capstone project teams to develop a commercialization strategy.)
[Note: Not open to engineering students. Offered F,W,S]
Instructor Consent Required
Prereq: BET 320; Enrolled in Minor in Entrepreneurship

BET 412 PRJ 0.50Course ID: 015008
Advanced Topics in Entrepreneurship
This course will be taken by students in the Corporate Entrepreneurship track of the Minor in Entrepreneurship, and approved by the program co-ordinator in order to meet the experiential component requirements in the minor with special projects as assigned.
[Note: Not open to engineering students. Offered: F,W,S]
Instructor Consent Required
Prereq: Enrolled in Minor in Entrepreneurship

BET 420 LEC 0.50Course ID: 015009
Entrepreneurship for Social Impact
This course explores how innovative approaches can address social problems, create organizations that make positive change, have significant social impact, and be sustainable and economically viable. Topics include the principles of social entrepreneurship, design thinking applied to identifying significant problems, innovative solutions for social impact, and identifying opportunities for social change. Students develop skills and tools for refining and implementing their ideas as well as measuring the success and value of mission-driven organizations. Through case studies, lectures, and workshops, students also develop skills in strategic thinking with a socially conscious business mindset to create high-impact ventures. [Offered: F]

BET 430 LEC 0.50Course ID: 015530
Sales Fundamentals
The one thing every new venture needs whether small or large, not-for-profit or for-profit, startup or part of an already mature business, is sales. This course is designed to help you create and grow a successful business venture through your personal marketing and sales efforts. Coursework examines key sales technologies, networking techniques, the use of marketing in sales, the sales process, and assessing the value of a particular sale from both the perspective of customer impact and the financial/strategic impact on the organization. [Offered: F]

BET 450 LEC 0.50Course ID: 015529
Leadership
Leaders make things happen. Leaders make things possible. This course explores the relevant concepts, theories and skills needed to lead successfully in any environment, from new ventures to change management in large corporations, government, and not-for-profits. Course topics include: leadership and followership, group and team dynamics, change management, interpersonal dynamics, and supporting leadership skills such as self-awareness, conflict management, and communications. Course topics will be enriched through a critical study of leadership exemplars in popular media. [Offered: W]
Antireq: GBDA 204, MSCI 411, SPCOM 204, 227